Why Kenyan Software Developers Are Not Making Money

1. Oversaturation of the Market

The number of software developers in Kenya has grown significantly, leading to high competition. Many clients prefer to work with cheaper freelancers or outsource work to international developers, making it difficult for local developers to charge premium rates.

2. Lack of Proper Monetization Strategies

Many developers focus on building applications and systems but fail to implement sustainable monetization strategies. Unlike international developers who leverage subscription models, in-app purchases, and SaaS (Software as a Service) revenue models, Kenyan developers often struggle with pricing their products effectively.

3. Limited Local Market for Software Products

Most businesses in Kenya still rely on traditional methods and are slow to adopt locally developed software solutions. Additionally, companies that do seek software solutions often prefer international software due to perceived quality and reliability.

4. Delayed Payments and Unreliable Clients

Many Kenyan software developers face issues with delayed or non-payments from clients. Some clients request projects but fail to make payments on time, leading to cash flow problems. Others devalue software development work and negotiate for unsustainable pricing.

5. Lack of Networking and Marketing Skills

Technical skills alone are not enough to succeed. Many developers fail to market themselves effectively, leading to missed opportunities. Networking, personal branding, and proper marketing strategies are essential for attracting high-paying clients.

6. Preference for Foreign Talent

Many Kenyan companies prefer to hire expatriates or offshore developers, believing they provide better quality. This makes it harder for local developers to secure well-paying jobs, even when they have the required skills and experience.

7. Limited Access to International Opportunities

While remote work opportunities are growing, many Kenyan developers lack exposure to international platforms like Upwork, Toptal, and Fiverr. Additionally, payment barriers such as restrictions in receiving PayPal payments make it harder for developers to tap into global markets.

How Can Kenyan Software Developers Make More Money?

• Build Unique, Scalable Products – Focus on developing software solutions that address specific local problems and have potential for scaling beyond Kenya.
• Leverage Global Platforms – Register on freelancing platforms and seek international clients who are willing to pay more.
• Improve Personal Branding – Create a strong online presence through LinkedIn, personal websites, and networking events.
• Negotiate Better Rates – Learn the art of pricing software services competitively without undervaluing skills.
• Diversify Income Streams – Consider offering training, consultations, and alternative digital services beyond development.