Why Kenya IT skills don't pay well

1. Oversupply of IT Professionals

Kenya has a high number of graduates in IT-related fields, but the job market is not expanding at the same rate. With many people competing for the same positions, employers take advantage of the surplus to offer lower salaries.

2. Outsourcing to Cheaper Talent

Many Kenyan companies prefer to outsource IT services to cheaper freelance developers or even international talent instead of hiring full-time employees. This reduces the demand for in-house IT professionals, leading to lower wages.

3. Lack of Specialization

Most IT graduates have general skills, making it harder for them to stand out. Specialized fields like cybersecurity, AI, and cloud computing tend to pay better, but many professionals stick to general web development or networking, where competition is high.

4. Poor Business Appreciation of IT

Some businesses in Kenya still do not fully appreciate the role of IT in driving growth. They see IT as a cost rather than an investment, leading to reluctance in paying competitive salaries.

5. Freelancing and Undercutting

The rise of freelance platforms like Upwork and Fiverr allows Kenyan IT professionals to work remotely, but also increases price competition. Many developers undercharge to attract clients, setting a low standard for IT rates in the country.

6. Preference for Certifications Over Skills

Many employers focus on certifications rather than actual skills. This leads to skilled but uncertified individuals being underpaid, while those with papers but limited experience get the opportunities.

7. Limited Local Tech Startups and Investors

Unlike in the US or Europe, where startups attract huge funding and pay tech professionals well, Kenya's startup ecosystem is still developing. Many tech startups struggle with funding and cannot afford to pay competitive salaries.

8. Economic Factors and Cost of Living

The cost of living in Kenya is high, but salary increments in the IT sector have not kept up. Many companies pay IT professionals based on outdated salary structures rather than industry trends.

How to Overcome These Challenges

• Specialize in High-Demand Fields – Consider areas like AI, cybersecurity, DevOps, or blockchain.
• Freelance Strategically – Instead of undercharging, focus on high-value clients and international markets.
• Upskill and Gain Experience – Practical experience matters more than just certifications.
• Network and Build Personal Brands – Attend tech events, contribute to open-source projects, and grow your online presence.
• Consider Remote Jobs – Many international companies offer better pay for Kenyan IT talent.

Final Thoughts

Kenya has great IT potential, but salaries remain low due to various structural and economic factors. The key to success is specialization, experience, and a strategic approach to freelancing or employment.